GETshow 2026 | Timely and Proactive: NGC Series New Product Launch

GUANGZHOU, China – The 2026 Guangzhou (International) Performing Arts Equipment and Intelligent Audio-Visual Products Technology Exhibition (GETshow) has concluded. With 150,000 square meters of exhibition space, more than 1,000 global brands, and over 45 billion yuan in intended transaction volume, this event once again demonstrates the platform’s status as a trendsetter for the global performing arts equipment industry.

After the excitement fades, what remains in the industry’s memory is a brand’s core strength. For LAX, the answer lies in the theme “Timely and Proactive” — not only the slogan of the NGC System Launch, but a strategic narrative about how Chinese professional audio brands achieve value leapfrogging.

Why “Timely”?

LAX’s full launch of the NGC series in 2026 is no accident, but a precise response to three key market trends.

1. Structural Shift in Market Demand: From “Audible” to “Immersive”

With the explosive growth of cultural performances, major sports events and outdoor music festivals, market demands for sound systems have shifted from basic high SPL and large dynamics to extreme sound field uniformity, ultra-low distortion and intelligent control. Traditional point-source or early line-array solutions struggle in ultra-large complex spaces. The LAX NGC series, with its brand-new acoustic architecture and waveguide technology, answers the high-end market demand for precise coverage and emotional reproduction.

2. Strong Industrial Policy Support: The Greater Bay Area’s Trillion-Yuan Track

Guangdong Province aims to build the lighting and audio industry cluster into a trillion-yuan scale. As a representative of “Made in Guangdong” rooted in the Greater Bay Area, LAX’s launch of the NGC series demonstrates its technical confidence, integrates deeply into the regional industrial ecosystem, and seizes global market share under policy support.

3. A Window to Reshape the International Competitive Landscape

Before appearing at GETshow, the NGC series debuted at ISE Europe and gained wide attention. This “global first, then domestic” strategy shows that Chinese pro audio brands are building technical strength and competitive experience internationally, beyond cost-effectiveness. The NGC series represents LAX’s pragmatic expression of Chinese acoustic solutions.

How the NGC Series Reshapes LAX’s Market Moat

A product’s market value lies in solving customer pain points. As a highlight of GETshow 2026, the NGC series reconstructs value in three dimensions.

Technological Value: From “Single Device” to a Closed “System Ecosystem”

The core competitiveness of the NGC series is its full-link digital management platform. Visitors experienced not only the physical performance of NGC loudspeakers, but also intelligent monitoring, remote commissioning and real-time alerts. This “hardware + software + platform” ecosystem greatly reduces operation and maintenance thresholds, enabling rental companies and integrators to focus on artistic creation rather than equipment debugging, bringing efficiency and certainty. 

Brand Value: Upgrading from “Equipment Supplier” to “Scenario Service Provider”

In GETshow’s immersive Extreme SHOW 2.0, the LAX system was more than a sound tool — it was part of the visual narrative. Choosing LAX means gaining not only products, but full-package services supported by top-tier project experience, creating premium capability and brand endorsement.

Emotional Value: Resonance of Local Brand Confidence

The high-end performance market has long relied on international brands. With experience serving the opening ceremony of the 15th National Games, the LAX NGC series sends a clear message: Made in China meets strict national standards and understands local application scenarios and listening preferences. This cultural resonance from technical confidence brings a strong sense of belonging and long-term trust.

Seize the Opportunity: A Promising Future Ahead

The conclusion of GETshow 2026 is only a new starting point for LAX. Through the NGC series, LAX continues to evolve toward technology-driven and service-integrated development. In future competition, LAX’s core strengths include sharp insight into industry trends, sustained R&D investment, and a clear understanding of the global market.

Sound is fluid architecture; technology is an invisible driving force.

In the booming trillion-yuan pro audio industry, LAX takes the NGC series as a sharp tool to act timely and proactively. It will not only pioneer new dimensions in acoustic technology, but also carve a profound mark for Chinese brands in the global market.

For partners working with LAX, this means joining the industry’s evolution and sharing new development opportunities together.